Digital marketing is the process of using online channels to promote or market products and services. This includes social media, email, mobile applications, search engines and websites. It can also include offline channels such as radio, television or billboards.
How can AI be used for digital marketing?
Ai and digital marketing strategy has become a crucial tool for many marketers, providing them with new ways to reach and engage their audiences, as well as helping them to create more effective campaigns. The most common way that companies are using AI in their digital marketing is by automating repetitive or time-consuming tasks. This allows them to focus more on the creative aspects of their work, which is what will ultimately lead to success.
Other common use cases for AI in digital marketing include data analysis and campaign optimization. For example, online investment service Interactive Investor uses AI-powered Albert to quickly and automatically make improvements to PPC campaigns in real-time. This improves targeting, ad copy and more, leading to more account signups and lower cost-per-acquisition. For this reason, AI is being increasingly used by businesses of all sizes to drive performance in their digital marketing efforts. However, it is important to remember that these systems are best used in combination with the human touch.