With website call tracking software, you can track the entire consumer journey, from the first call to the last interaction. It works by inserting a small piece of JavaScript into your website and logging data such as the source of the call, the duration, and success rates. In addition to collecting valuable data, website call tracking software can streamline and optimize PPC and SEO campaigns. Ultimately, it can help you attribute success with confidence. Read on to learn more about the benefits of website call tracking software.
Help You Generate More Revenue
A great call tracking platform will automate routine tasks, such as directing foreign callers to the right team. This will reduce the amount of manual work that must be done by your staff. Call tracking software should offer more advanced features, including artificial intelligence (AI), which can improve call awareness and make informed campaign adjustments. You can also choose a customizable platform that lets you add or remove features that are useful for your business. If you have a growing business, scalability is critical.
Aside from improving the overall customer experience, website call tracking software can help you understand how your sales and marketing teams interact with customers. The call transcripts recorded by website call tracking software can provide important insights about buyer personas and prospects. This data can then be used to optimize your marketing strategies and create more effective calls. If you’re unsure which marketing channels to focus on, try out a website call tracking software for a free trial.